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ON NOW: ELAMA x HOB Pop Up

November 3, 2018 - February 28, 2019

Pop-Up

ELAMA is a modern outerwear brand designed in Montreal, Canada.

With materials of the highest quality sourced from the most ethical environments, ELAMA offers distinct designs, blending modern elegance with an irresistible vintage flare. From street chic to evening glamour, from the board-room to the after-party, your ELAMA piece becomes part of your own personal and elevated fashion statement.

ELAMA is a proud pioneer in redesigning existing fur garments. Cashmere, leather and other materials are incorporated into your new design to curate your own made-to-measure piece. Transform your grandma’s old fur coat into a wearable bomber or a dated fur scarf into a few pairs of fur-trimmed gloves…the possibilities are endless. With the belief that high-fashion shouldn’t be disposable, ELAMA’s outerwear and accessories are meant to be part of your most precious moments, carving a way into your heritage, to be passed on for generations to come.

ELAMA is not only a brand but a way to express yourself through natural resources that are part of our Canadian heritage.

For the POP UP SHOP at Yorkville Village, ELAMA has teamed up with House of Brand who specializes in pre-loved, vintage, limited-edition designer bags to offer you the ultimate winter wardrobe, a gorgeous designer bag to go with your ELAMA coat.

With ELAMA x HOB, your style leaves a legacy.

You can find ELAMA x HOB on the 2nd floor, nearest the 55 Avenue Rd. entrance from November 3 – February 28, 2019. For more information, please visit www.maisonelama.com